Away from the foundation clad models and stars, zoozoos have successfully stood apart.But what is so intriguing about zoozoos? is it the character? is it the art direction? it is the innovation? Or is it the communicated emotions?
Any entity that triggers the emotions, achieves the goal more so with the humorous ones.
I wonder if the zoozoos would have gotten the same mileage if they were used to communicate a stark message ?
Very Interesting point Charvi. Zoozoos communicate message with humour. If the message was serious, then the characters may not have worked well. I feel, to communicate serious messages, animated characters must have different stylization.
ReplyDeleteyup! they have struck the emotional chord.
ReplyDeleteAny art that touches you is successful be it humour or serious. That to me is the power of
not just design / advertising but human empathy.
Thanks!
ReplyDelete