SASA is the most common cosmetics shop chain in Hong Kong. You
will see one SASA in 100 meters range. It is so common that it can’t be a
landmark!
So my task was to buy cold cream for my little one. As I entered
the shop I get bombarded with brand visuals, displays.
There are so many brands under one roof that surely you can spend
a whole week trying to discover new ones. Obviously I had / have never heard of
these brands and so I was perplexed what to buy.
Suddenly like it happens in TV commercials :) my mind raced back
to my childhood days when we used to put liberal amount of cream on the lips
almost to have white masked lips. Then it went back to my teenage days when I
had seen my cousin use the same cream for my nephew. And the most recent memory
I had was of case study in MICA MDP class.
All summed up I bought Nivea for my babu :) in the original blue
tin box. This decision superseded my choice on Johnsons because of the adverse
media reports in India.
It is thick cream so it is not easy to spread unlike the new
versions of it.
But it doesn’t matter, as I left the shop it made me think 'who is
at loss?'
Just like human relationships, building brand relationships is so
important. It all comes in full circle if you are genuine.
http://www.beiersdorf.com/brands/brand-history/nivea
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